Veracious by definition means speaking or representing the truth. The truth that "Veracious beauty" wants to portray is "Makeup is art". I don't think there's anything fraudulent about art. Art is always original, stays true to itself, admirable, and is more essentially beautiful; that's what beauty means to me. The beauty of an individual is an art because it's unique and worthy of admiration. Thus when I see makeup, I think about art along with beauty. Quite frankly, in my judgment, every human being is walking art. We are different, unique, and distinct, but we are all beautiful.